Back in the day, BuyOwner ran endless TV commercials with the tag line "Thanks, BuyOwner" ...but in the past few years it became increasingly difficult to sell a home by owner, and the business model (as I have heard) required an up-front payment sometimes upwards of $6,000 regardless of if the home ever sold...they gave you a sign, put you on their website and in a magazine...and you were on your own for all of the rest. Obviously that won't work today.
The for-sale-by-owner market has been almost eliminated in today's ultra difficult market. As an example of how important it is to have professional exposure, advice and guidance; ALL lenders require that they will not even consider any short sale application unless the property sale and marketing is being handled by a licensed real estate agent.
But this post isn't about using a real estate agent...it is about the overwhelming evidence that if you don't or can't quickly adapt to new technologies, business models, consumer demands and market conditions...you're a dinosaur...extinction will soon follow. Many of the big, local offices have closed, combined, merged or moved...who's next?
Being small...nimble...proactive, not reactive...not big-franchise, top-heavy, with layers of approvals necessary for any innovation, has enabled us to thrive even in the most difficult real estate market ever.
Our belief in and commitment to our motto, mantra, and corporate ideology is what has enabled our business to grow...we simply state it as "Personalized...Not Franchised"
