After many years in business as one of the top real estate offices in the area, Century 21 Sunland Realty has closed. They were one of the first tenants in the former Winn Dixie plaza on Hypoluxo and Jog roads, but as of December, they are no longer in business.This follows the closing of quite a few offices in the area, both large and small...several Re Max offices have closed...Illustrated Properties pulled out of the Lantana and Jog plaza a while ago...and many franchises and independents have 'consolidated' into other offices.
In this market, brokers and agents have had to be nimble and quick to react to changing market conditions and consumer demands and expectations. The old fashioned, corporate business model of - recruit, recruit, recruit - resulted in only large overhead and bragging rights based upon who has the most agents.
We saw the writing on the wall 7 or 8 years ago...opened a small, family-owned office based upon the principle of ultra-personalized service...(not the large "team" concept that started to permeate the business, where clients may never speak to or meet the agent whose name and face is being promoted)...immediate adoption of technological marketing opportunities...(not a drawn-out corporate office approval process), and intimate knowledge of all aspects of the real estate process..."Personalized-Not Franchised" became our doctrine.
There will still be a place for the old fashioned, franchise names...people don't go to Mcdonalds to get the best burger available..they go because they are familiar with the name.
